The Red Sea
The Red Sea is a project aimed at creating a luxury tourist destination in harmony with the stunning natural beauty of the coastal region of Saudi Arabia. The brand was created with a focus on sustainability and environmental preservation, offering unique luxury and wellness experiences that blend in with the natural beauty of the region.
The brand identity was developed based on the iconic silhouette of the islands, incorporating a gradient of gold that evokes the natural beauty of the region. With the goal of establishing new standards of sustainable development, The Red Sea has the potential to become a landmark in the tourism and hospitality industry, creating a destination that combines luxury and environmental preservation.
Credits:
Design direction: Mariana Hermeto; Design: Bruno Pereira, Rodrigo Bessa; Duda Paixão. Strategy direction: Raquel Goulart; Coordination of strategy: Rafael Bittencourt; Attention: Renata Ladogano. Branding: Saravah Comunicação e Design
